The Motivation of Gameplay
Download: Prensky - The Motivation of Gameplay-OTH 10-1.pdf
The reason computer games are so engaging is because the primary objective of the game
designer is to keep the user engaged. They need to keep that player coming back, day after day, for 30, 60 even 100+ hours, so that the person feels like he has gotten value for his money (and, in the case of online games, keeps paying.) That is their measure of success.
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